Lookalike Audience
Bahasa Indonesia: Audiens Serupa
An ad targeting audience created by the platform (Meta, Google, LinkedIn, TikTok) that finds new users who share similar characteristics to your existing customers or best leads.
Definition
A lookalike audience is an AI-generated targeting segment used in paid advertising. You provide a 'seed audience' — your customer list, top-performing leads, high-value users, or website converters — and the platform (Meta, Google, LinkedIn, TikTok) finds new users who share similar demographic and behavioral patterns. The result is a cold audience that statistically resembles your best customers, making it a cost-effective way to scale acquisition without completely cold targeting. Lookalike quality depends on the seed audience: larger, more specific, and more recent seed lists produce better lookalikes.
Definisi dalam Bahasa Indonesia
Audiens serupa adalah segmen penargetan yang dibuat AI dari platform iklan. Anda menyediakan 'seed audience' (daftar pelanggan, prospek terbaik), dan platform menemukan pengguna baru yang memiliki karakteristik serupa.
Questions & Answers
- How do you create a lookalike audience for B2B in Indonesia?
- For Indonesian B2B lookalikes: upload your best customer list (100+ records minimum, 1,000+ for best results) to Meta, Google, or LinkedIn. Meta and Google have strong Indonesian user pools for lookalike generation. LinkedIn lookalikes based on job titles and industries work well for senior B2B targeting. Clean your seed list first — remove non-paying, churned, or low-value customers.
- What percentage lookalike should I use for Indonesia?
- In Indonesia, a 1–2% lookalike is the tightest match to your seed audience — use this for bottom-funnel ads with direct CTAs. A 3–5% lookalike is broader and better for awareness campaigns. Start with 1–2% for conversion campaigns and scale to 5% if the audience is too small (less than 100,000 people).
Related terms
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