Performance Marketing
Bahasa Indonesia: Pemasaran Performa
A results-based marketing approach where advertisers pay only for specific actions — leads, sales, installs, or sign-ups — rather than for impressions or reach.
Definition
Performance marketing is an umbrella term for any marketing channel or strategy where payment and optimization is tied directly to measurable outcomes — cost per lead (CPL), cost per acquisition (CPA), cost per install (CPI), or return on ad spend (ROAS). In B2B, performance marketing typically encompasses paid search (Google Ads), paid social (Meta, LinkedIn, TikTok), affiliate marketing, and programmatic display. Key principles: every campaign has a defined KPI, tracking is implemented before launch, creative is tested and iterated based on data, and budget follows performance.
Definisi dalam Bahasa Indonesia
Pemasaran performa adalah pendekatan marketing berbasis hasil di mana pengiklan membayar hanya untuk tindakan tertentu — prospek, penjualan, atau pendaftaran — bukan untuk tayangan atau jangkauan.
Konteks di Indonesia & Southeast Asia
Performance marketing di Indonesia didominasi oleh Meta Ads (FB/IG) dan Google Ads. TikTok Ads sedang tumbuh cepat terutama untuk B2C dan Academy/kursus. WhatsApp click-to-chat ads adalah format unik di Indonesia dengan konversi sangat tinggi karena langsung masuk ke WhatsApp.
Questions & Answers
- What is performance marketing?
- Performance marketing is any marketing where you pay based on results — not reach or impressions. In B2B, this means paying per lead (CPL), per meeting booked, or per deal closed. Common performance marketing channels include Google Search ads (intent-based), Meta Lead Ads, LinkedIn Lead Gen Forms, and affiliate/influencer partnerships with performance commissions.
- What are the best performance marketing channels in Indonesia?
- For B2B in Indonesia: (1) Google Search for bottom-of-funnel high-intent queries, (2) Meta Lead Ads for mid-funnel reach to business audiences, (3) LinkedIn for senior B2B decision-makers (higher CPL but better quality), (4) TikTok for Academy/training courses targeting younger marketing professionals, (5) WhatsApp Click-to-Chat ads for direct conversation initiation.
Related terms
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