About Funnelyn
A platform, not a slide deck
We started Funnelyn in Jakarta because we were tired of agencies that bill for strategy and lock you out of the buying. So we built the opposite: software that puts senior-grade tools inside your own ad accounts, pointed at one number.
Why we exist
Between us we've spent over a decade running paid media — in-house at venture-backed brands, and at the agencies those brands eventually fired. The pattern was always the same: a polished pitch, a junior account manager, and a dashboard nobody trusted by month three.
Funnelyn is the toolset we wish we'd had. You connect the ad accounts you already own, the platform fixes the tracking and signal underneath them, and you run the spend like the money is yours. No 90-day strategy phase, no creative held hostage, no reporting theatre — just software accountable to your CAC or ROAS, every single week.
We're based in South Jakarta and the platform powers campaigns for brands across Indonesia, Southeast Asia and beyond. Small team, deep product — built so a single operator can run what used to take a whole agency floor.
Operators, not vendors
The platform treats your budget like your own P&L. Automation flags a campaign that isn't working before you have to ask.
One honest number
Set a single north-star metric up front — usually blended ROAS or CAC — and the dashboard reports against it in plain English. No vanity metrics, no cherry-picked windows.
Your accounts, your data
The software works inside your ad accounts, pixels and audiences. You keep ownership of everything. If you ever leave, nothing of yours leaves with us.
The people on your account
Daniel Foong
Founder & Head of Product
Spent eight years running paid social and programmatic in-house before building Funnelyn. Designed the platform on the back of eight-figure annual budgets across Meta, TikTok and DSPs.
Aishwarya Menon
Head of Performance
Ex-agency lead who rebuilt measurement stacks for D2C brands across APAC. Lives in the conversions API and the attribution gaps everyone else ignores.
Marcus Lim
Creative Strategy Lead
Former short-form creative director. Turns one product into fifty hooks and reads a TikTok comment section better than any analytics tool.
Hui Shan Tay
Client Partner
Your single point of contact. Keeps the weekly call sharp, the dashboard honest, and the buyers pointed at the metric that matters.
Want tools that work like an owner?
Book a 30-minute walkthrough. We'll audit your accounts live and show you exactly where spend is leaking — no pitch deck required.